No one ever gave you the blueprint. Until now.
Founders struggle because no one ever gave you a plan — leaving you to figure out customers, money, team, how to be a CEO, and how to use AI on your own. The Founder Blueprint gives you a personalized action plan across five key areas, plus private coaching with a personal consultant to execute it.
Plan Across 5 Key Areas + 1:1 with Personal Consultant
From The Founder
A Message from TLE CEO
A direct word from Michael Dermer on how Blueprint is the step that many founders have been missing.
The 5 Areas
5 areas. One clear plan.
Every business that scales gets these 5 right. The Founder Blueprint scores you, and provides you an action plan and 1:1 coaching across all of them — so you know exactly where to focus first.
Customer & Growth
Consistent demand from the right customers who clearly understand why they should buy from you.
- Defined a Playground Where No One Else is Playing
- The Right Target Customer
- Clear, Concise, Compelling Messaging
- An Offer Customers Want to Buy
- Repeatable Demand Process
Money
A business that generates cash, maintains strong margins, and manages capital effectively.
- Revenue & Pricing
- Margins
- Cash Position
- Financial Discipline
- Capital Strategy
Team & Execution
The right people consistently executing the work that moves the business forward.
- The Right People
- Clear Ownership
- Repeatable Management Process Across the Business
- Metrics That Matter
- Standards & Accountability
CEO — From Founder to CEO
You are focused on what you should and should not be doing, operating at the level of a CEO, and no longer the bottleneck.
- Setting Direction
- Building the Team
- Driving Execution Through Systems
- Managing Capital
- Transferring Knowledge
AI
You use AI to drive your most important goals, operate more efficiently, and make better decisions across your business.
- AI for Demand and Revenue
- AI for Execution and Cost Efficiency
- AI for Decision-Making
- AI for Speed
- AI for Scale
How It Works
From assessment to clarity in 5 weeks.
A personalized 5-week program that transforms your assessment into a practical roadmap for your business. Through five one-on-one sessions, you'll build a clear plan for your customers, money, team, leadership, and AI — so you know exactly what to do next.
Assessment
You complete an assessment across all five areas — so we can see what's working, what's not, and where the gaps are.
Custom Blueprint
You receive a clear, practical report that shows where you are strong, where you are exposed, what matters most right now, and what to focus on next.
Weekly 1:1 Coaching
For 5 weeks, you meet one-on-one for an hour each week with a Blueprint Consultant. Each session is focused on applying your blueprint to the 5 areas — making decisions, and moving forward with clarity.
What Founders Say
Results that speak for themselves.
My consultant sat with me week after week and built something I actually use every single day. This wasn't a deck — it was a plan.
For the first time in seven years, I actually have a plan. Not for a bank — a real plan for how to grow this thing.
The Founder Score showed me what I was missing. I thought team was the problem — turns out it was my customer strategy.
Why Trust This
Built by a founder who has been through it.
Michael Dermer left a prestigious NYC law firm to build the first company to reward people for healthy behavior. Scaled it over a decade, watched it nearly collapse overnight in the financial crisis, and came through with a successful exit.
He went on to write The Lonely Entrepreneur and build the Entrepreneur Survival Guide — the playbook he wished he had. The Founder Blueprint is the system distilled from everything he learned: a guide for founders to survive and thrive in an AI world.
Ready to Build Yours?
Now You Have a Blueprint
- Free assessment across 5 key areas
- Full Founder Score
- Your Personalized Blueprint
- 5 x 1:1 weekly coaching hours with Blueprint Consultant
- Each session applies your Blueprint to decisions
We are all lonely entrepreneurs. Trying to figure it out on our own. But you don't have to anymore.